University Entrepreneurship Education Strategies and Entrepreneurial Motivation: A Case Study in a Malaysian Private University

Siti Zakiah Melatu Samsi (), Law Kah Meng and Hasmida Jamaluddin ()
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Siti Zakiah Melatu Samsi: Multimedia University
Law Kah Meng: Multimedia University
Hasmida Jamaluddin: Multimedia University

A chapter in Industry Forward and Technology Transformation in Business and Entrepreneurship, 2023, pp 763-772 from Springer

Abstract: Abstract This study investigates the influence of a university’s entrepreneurship education strategies on students’ entrepreneurial motivations. Using the Expectancy Theory of Motivation as the theoretical lens, the study demonstrates a positive relationship between entrepreneurship education and entrepreneurial motivation. Applying qualitative case study research approach, semi-structured interviews were conducted with academic staff and students at Multimedia University Malaysia. The objectives of this study were (i) to explore the university’s strategies in integrating entrepreneurship education into its teaching and learning and (ii) to determine how these strategies instil students’ entrepreneurial motivation. The results revealed that university strategies integrating hands-on entrepreneurship activities into the teaching and learning environment have imparted pertinent entrepreneurship-related knowledge and skills to students, thereby influencing them to be entrepreneurial. In conclusion, expectancy, instrumentality, and valence are the drivers of entrepreneurial motivation gained from entrepreneurship education at the university.

Keywords: Entrepreneurship education; Entrepreneurship; Entrepreneurial; Motivation; Expectancy Theory (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-99-2337-3_64

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DOI: 10.1007/978-981-99-2337-3_64

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