Intention to Use Cashless Financial Transactions Among University Students

Nur Syafiqah A. Samad (), Siti Fariha Muhammad, Azira Hanani Ab Rahman, Norzalizah Bahari and Sulaiman Chindo
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Nur Syafiqah A. Samad: Universiti Malaysia Kelantan City Campus
Siti Fariha Muhammad: Universiti Malaysia Kelantan City Campus
Azira Hanani Ab Rahman: Universiti Malaysia Kelantan City Campus
Norzalizah Bahari: Universiti Malaysia Kelantan City Campus
Sulaiman Chindo: Universiti Malaysia Kelantan Jeli Campus

A chapter in Industry Forward and Technology Transformation in Business and Entrepreneurship, 2023, pp 773-782 from Springer

Abstract: Abstract Cash money is gradually being displaced as the globe transitions into a new digital era with a variety of cashless methods. One of them is financial cashless transactions. Due to the advantages of a cashless transaction over a cash transaction, many businesses in Malaysia have begun to accept the cashless transaction as a viable alternative. However, some people including university students are among those who are still dubious about the cashless transaction because they believe that the transaction constitutes a security risk. Therefore, the purpose of this study was to determine the variables affecting university students’ intention to use cashless financial transactions. A total of 357 questionnaires in total were gathered. Data analysis was carried out using a multiple linear regression aided by the Statistical Package for the Social Science (SPSS). The result showed that convenience, social influence, and speed were the significant factors that influenced the intention to use cashless financial transactions. In conclusion, the findings of this study proved that the choice to use cashless financial transactions among university students was highly influenced by convenience, speed, and social influence elements. The discovery of this study will benefit the users, banking sectors, and government in planning a further improvement in cashless financial transactions.

Keywords: Cashless transactions; Convenience; Security; Social influence; Speed (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-99-2337-3_65

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DOI: 10.1007/978-981-99-2337-3_65

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