Scoping the Conveniences of Mobile Money for Micro-entrepreneurs in Kenya

Rael A. Onyango (), Emiel L. Eijdenberg, Nelson Obange and Enno Masurel
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Rael A. Onyango: Vrije Universiteit
Emiel L. Eijdenberg: James Cook University
Nelson Obange: Maseno University
Enno Masurel: Vrije Universiteit

Chapter Chapter 23 in Innovation-Driven Business and Sustainability in the Tropics, 2023, pp 399-417 from Springer

Abstract: Abstract Mobile money is a no-frills mobile phone-based payment instrument, which is widely used in many emerging economies, especially in sub-Saharan Africa. Knowledge of what mobile money means is of great importance for micro-entrepreneurs who operate in the changing digital environments of emerging economies. Little attention has been devoted to contextual studies on mobile money use by micro-entrepreneurs in emerging economies. With this in mind, this study aims to develop a deeper understanding of what mobile money really means to micro-entrepreneurs. We conducted individual interviews with 23 experts on micro-entrepreneurship and experienced entrepreneurs in Kenya, the emerging economy context of this study. Through qualitative analyses, we filtered the data into a number of meaningful takeaways, which are several “conveniences” of using mobile money by micro-entrepreneurs. The findings show that mobile money contains a lot of positive conveniences for micro-entrepreneurs, including convenience for payments, timely updates, savings and, lastly, convenience of obtaining loaning and overdraft facilities. Other than expanding scholarly knowledge, the findings provide useful practical and managerial insights.

Keywords: Emerging economy; Entrepreneurship; M-Pesa; Micro-entrepreneurs; Sub-Saharan Africa (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-99-2909-2_23

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DOI: 10.1007/978-981-99-2909-2_23

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