The 21st Century Innovative Marketing Strategies for Halal Entrepreneurs in the Various Segments of the Halal Industry

Shukurat M. Bello () and Muazu Hassan Muazu
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Shukurat M. Bello: Bayero University Kano
Muazu Hassan Muazu: Bayero University Kano

A chapter in Contemporary Discourse of Halal and Islamic Entrepreneurship, 2023, pp 223-235 from Springer

Abstract: Abstract In today's global marketplace, the halal industry has become a vital player, and innovative marketing strategies are essential for entrepreneurs to succeed. This paper aims to provide insights into twenty-first century innovative marketing strategies for halal entrepreneurs in various segments of the halal industry. The chapter utilizes a qualitative research approach, including a literature review and a discussion of innovative marketing strategies. It discusses the background and importance of Halal industry, reviews relevant literature on innovative marketing strategies for Halal products, and presents a discussion on the effective marketing strategies for Halal entrepreneurs. It was found that digital marketing, social media marketing, and influencer marketing are critical marketing strategies for halal entrepreneurs in the twenty-first century. Other strategies include mobile, programmatic, and video marketing tactics. To succeed, businesses must prepare for innovation and technology, build scalable, digitally enabled business models, and implement marketing strategies that resemble a customer's preferences. Moreover, the chapter recommends halal entrepreneurs to consider local culture and trends when implementing marketing strategies.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-99-6427-7_15

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DOI: 10.1007/978-981-99-6427-7_15

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