Study of Factors Influencing Intention to Continue Using Food Delivery Services on Mobile Applications by Consumers

Do Thi Ngoc Lan (), Nguyen Thi Kim Anh, Nguyen Thanh Dat, Tran Manh Tien, Vu Thi Thanh Nhan and Nguyen Binh
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Do Thi Ngoc Lan: Hanoi University of Industry
Nguyen Thi Kim Anh: Hanoi University of Industry
Nguyen Thanh Dat: Hanoi University of Industry
Tran Manh Tien: Hanoi University of Industry
Vu Thi Thanh Nhan: Hanoi University of Industry
Nguyen Binh: Hanoi University of Industry

A chapter in Proceedings of the 4th International Conference on Research in Management and Technovation, 2024, pp 197-207 from Springer

Abstract: Abstract This study has demonstrated the influence of information quality and trust on the intention to continue using the food delivery service on mobile applications through a survey of 196 consumers, processed using SPSS 22 software. The findings indicate that among the four factors affecting the intention to continue using the food delivery service on mobile applications, namely reliability, consistency, clarity, and trust in the application, information quality and trust are the two strongest factors influencing consumers’ intention to continue using the service. As a result, this research contributes to providing managerial implications for leaders and food businesses in Vietnam, suggesting solutions and policies to promote the digital economy by optimizing business processes and building customer trust. Improving the positive user experience and customer satisfaction through the application usage can be enhanced, leading to a higher intention to continue using the service.

Keywords: Signal quality; Trust; Intent to continue; Food delivery service; … (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-99-8472-5_19

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DOI: 10.1007/978-981-99-8472-5_19

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