Research on the Factors Influencing Gen Z’s Green Consumption Intentions

Ngo Quang (), Tran Thu Thuy and Nguyen Thi Thu Huyen
Additional contact information
Ngo Quang: Hanoi University of Industry
Tran Thu Thuy: Hanoi University of Industry
Nguyen Thi Thu Huyen: Hanoi University of Industry

A chapter in Proceedings of the 4th International Conference on Research in Management and Technovation, 2024, pp 487-499 from Springer

Abstract: Abstract The study proves the influence of factors on the green consumption intentions of Gen Z. Specifically, the study tries to determine the influence of environmental awareness, health awareness, subjective standards, product features, product prices and green marketing activities on green consumption intentions. The study was conducted by designing questionnaires and sending them randomly to Gen Z in Hanoi. The result obtained 579 valid responses coded using SPSS software. The study conducted reliability testing, discovery factor analysis, correlation analysis, and finally multivariate regression analysis to determine the influence of factors on Gen Z’s green consumption intentions in Hanoi.

Keywords: Environmental awareness; Health awareness; Subjective standards; Product features; Product prices; Product marketing activities; Green consumer intentions (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-99-8472-5_45

Ordering information: This item can be ordered from
http://www.springer.com/9789819984725

DOI: 10.1007/978-981-99-8472-5_45

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().