Revisit the Planned Behavior Theory in the Travel Sector in the Post-pandemic Context: An Empirical Study

Le Thanh Tung () and Duong Tien Ha My
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Le Thanh Tung: Ho Chi Minh City Open University
Duong Tien Ha My: Ho Chi Minh City Open University

A chapter in Proceedings of the 4th International Conference on Research in Management and Technovation, 2024, pp 63-70 from Springer

Abstract: Abstract Tourism is severely influenced by the Covid-19 pandemic; however, it has been the fastest-recovering service for recent two years. This chapter aims to employ the TPB model to explore tourists’ behavior under the post-pandemic era. Although this pandemic is the biggest global health crisis in the previous one hundred years, this theory still has well explained the behavior of travelers in Vietnam. We find that attitude, perceived behavioral control, and subjective norm can influence travel intention. Travel intention, in turn, will promote individuals’ travel behavior. Based on the research findings, the managerial implications are presented to support a faster recovery for the tourism sector.

Keywords: Tourist behavior; Tourism sector; COVID-19; Pandemic; Recovery strategy (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-99-8472-5_7

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DOI: 10.1007/978-981-99-8472-5_7

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