Social Movement Targeting Companies

Sayako Miura
Additional contact information
Sayako Miura: Showa Women’s University

Chapter Chapter 3 in Successful Social Activism and Unintended Market Emergence, 2024, pp 35-39 from Springer

Abstract: Abstract This chapter reviews existing research on the strategies employed by SMOs that target companies and underlines that existing research has not sufficiently addressed the issue: How can SMOs positioned on the periphery of an industry change corporate behavior? It then proposes a dynamic framework to analyze this issue by adopting an emergence strategy perspective based on strategic theory.

Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-99-9291-1_3

Ordering information: This item can be ordered from
http://www.springer.com/9789819992911

DOI: 10.1007/978-981-99-9291-1_3

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().