Social Movement Targeting Companies and Market Emergence

Sayako Miura
Additional contact information
Sayako Miura: Showa Women’s University

Chapter Chapter 6 in Successful Social Activism and Unintended Market Emergence, 2024, pp 81-87 from Springer

Abstract: Abstract This chapter reviews existing research on market emergence due to the activities of SMOs and points out that studies have primarily focused on market emergence intended by SMOs. However, this study assumes that target companies, non-target companies, and consumers that are affected directly and indirectly by the activities of SMOs react in various ways, and suggest that their diverse reactions can create various markets that the SMO did not intend, including the one inconsistent with its superordinate goals.

Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-99-9291-1_6

Ordering information: This item can be ordered from
http://www.springer.com/9789819992911

DOI: 10.1007/978-981-99-9291-1_6

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().