The Holy Grail: Product-Market-Fit

Ron Itelman

Chapter Chapter 10 in The Language of Innovation, 2025, pp 175-196 from Springer

Abstract: Abstract Picture this: It's 1968, and in 3M's research labs, Dr. Spencer Silver is staring at a glob of adhesive that's about as strong as a politician's promise. He was supposed to create a glue that could hold a jumbo jet together. Instead, he’s staring at what could only be described as the world's most disappointing adhesive.

Date: 2025
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DOI: 10.1007/979-8-8688-1140-1_10

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