Rewriting Your Business Playbook

Ron Itelman

Chapter Chapter 5 in The Language of Innovation, 2025, pp 67-88 from Springer

Abstract: Abstract In the hushed corridors of Eastman Kodak's Rochester headquarters, a palpable tension hung in the air. It was 1975, and a young engineer named Steve Sasson had just presented his latest invention to the company's top brass: the world's first digital camera. As Sasson explained the revolutionary potential of this new technology, the room fell silent. The executives exchanged uneasy glances, their minds racing to comprehend the implications of this device that threatened to upend their entire business model.

Date: 2025
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DOI: 10.1007/979-8-8688-1140-1_5

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