Create Change: Your Creative Vision And Your Personal Brand

Kevin Frank

Chapter Chapter 10 in Raising Creative Teams, 2025, pp 163-181 from Springer

Abstract: Abstract As a creative, your vision was to make the work great. You may have had a particular style that you envisioned, whether it was humorous, heartfelt, rational, or technical, but it always came back to how you wanted to express your creativity through your craft. As a creative leader, your vision needs to be bigger. Yes, you still want to make great creative. But everyone wants to do that. Your vision is your approach to making that creative. It’s about how you are going to bring the work to life in a way that nobody has thought of before. It’s identifying problems and opportunities in the creative process, and devising new approaches to solving them. It’s asking yourself what would you change about the creative industry, and then envisioning a way to change it. You need be more than a leader of your team or your projects. You need to be a leader for your agency, your company, or the entire industry. As a creative leader, your job is to make your team more successful. But you can also make the industry more successful.

Date: 2025
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DOI: 10.1007/979-8-8688-1246-0_10

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