The Importance of Authenticity: Maintaining Trust with Your Audience

John Biggs and Jessa Moore

Chapter Chapter 10 in Influencer Boot Camp, 2025, pp 205-219 from Springer

Abstract: Abstract In the world of endless marketing, where followers can quickly spot inauthenticity, staying true to who you are is not just a nice-to-have—it's essential. Authenticity is what builds trust, keeps your audience engaged, and ultimately makes your influence valuable. Today’s audiences are smart. They can tell when something feels off or when an influencer is simply pushing a product for the sake of a paycheck. If you want to keep your followers loyal and maintain credibility, you have to be real with them.

Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:979-8-8688-1389-4_10

Ordering information: This item can be ordered from
http://www.springer.com/9798868813894

DOI: 10.1007/979-8-8688-1389-4_10

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().