Looking Ahead: Trends and Opportunities in the Influencer Industry

John Biggs and Jessa Moore

Chapter Chapter 12 in Influencer Boot Camp, 2025, pp 247-277 from Springer

Abstract: Abstract The influencer marketing landscape is constantly evolving, driven by changes in technology, consumer behavior, and new platforms. As we look ahead to the next few years, several trends are shaping the future of the industry. Here’s a deep dive into these emerging trends and the opportunities they present for influencers and brands alike.

Date: 2025
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DOI: 10.1007/979-8-8688-1389-4_12

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