The Future of Influence: Predictions and Insights into the Next Era of Influencer Marketing

John Biggs and Jessa Moore

Chapter Chapter 13 in Influencer Boot Camp, 2025, pp 279-292 from Springer

Abstract: Abstract Influencer marketing has evolved rapidly over the past decade, growing from a niche marketing tactic to a multi-billion-dollar industry. As we look toward the future, several key trends and technological advancements will reshape how brands, influencers, and consumers interact. Below, we’ll explore some key predictions and insights about where influencer marketing is headed.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:979-8-8688-1389-4_13

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DOI: 10.1007/979-8-8688-1389-4_13

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