Defining Your Niche: Identifying Your Passion and Expertise

John Biggs and Jessa Moore

Chapter Chapter 3 in Influencer Boot Camp, 2025, pp 33-49 from Springer

Abstract: Abstract Crafting a successful influencer strategy hinges on deep research within your chosen niche. A niche is quite simply your focus. Your niche can be health, fitness, food, psychedelics, gadgets, toys, or movies. The more precise the niche, the better, however. If you like movies, why not focus on sci-fi or horror? If you like books, why not focus on history or fantasy? This goes beyond monetization goals, because it’s largely a creative endeavor. Influencers who thrive eat, sleep, and breathe their niche.

Date: 2025
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DOI: 10.1007/979-8-8688-1389-4_3

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