Influencer Ethics: What You Can and Can’t Do

John Biggs and Jessa Moore

Chapter Chapter 4 in Influencer Boot Camp, 2025, pp 51-63 from Springer

Abstract: Abstract In the influencer space, maintaining transparency and credibility can be challenging. Audiences are drawn to influencers because of the trust and authenticity they provide, but as partnerships with brands grow, balancing that authenticity with commercial interests becomes difficult. Followers want to feel that influencers are genuine, that their recommendations and opinions are sincere, and that they aren't simply being swayed by financial incentives or free products. When transparency is lacking or when an influencer fails to disclose partnerships, it undermines trust, and that damage can be difficult to repair.

Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:979-8-8688-1389-4_4

Ordering information: This item can be ordered from
http://www.springer.com/9798868813894

DOI: 10.1007/979-8-8688-1389-4_4

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().