Bringing People In (Without Losing the Wheel)

Anusha Ravi () and Nitika Malhotra ()

Chapter Chapter 2 in Launching Enterprise Products, 2026, pp 11-19 from Springer

Abstract: AbstractYou’ve found the problem. You have framed it clearly. Maybe even sparked a little buzz and built some excitement during the pressure testing. Now comes the real challenge—bringing people in without letting them take over. How often do you go with a super clear problem statement and a picture-perfect vision and suddenly find yourself lost by the time week 4 rolls in.

Date: 2026
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DOI: 10.1007/979-8-8688-2661-0_2

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