Sustainable Marketing

Dobromir Kirilov Stoyanov ()
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Dobromir Kirilov Stoyanov: University of Strasbourg, EM-Strasbourg Business School, HuManiS Research Center (UR 7308)

in Springer Texts in Business and Economics from Springer

Date: 2026
ISBN: 978-3-032-16498-8
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Chapters in this book:

Ch 3 Understanding Sustainable Value Through Consumer Behavior

Dobromir Kirilov Stoyanov

Ch 4 Creating Sustainable Value Through Product Management

Dobromir Kirilov Stoyanov

Ch 5 Creating Sustainable Value Through Price Management

Dobromir Kirilov Stoyanov

Ch 6 Communicating Sustainable Value Through Marketing Communications

Dobromir Kirilov Stoyanov

Ch 7 Delivering Sustainable Value Through Customer Relationships

Dobromir Kirilov Stoyanov

Ch 8 Sustainable Value in Action: Case Studies

Dobromir Kirilov Stoyanov

Ch CHAPTER 1 The Call for Sustainable Future: A Fad or a Must?

Dobromir Kirilov Stoyanov

Ch CHAPTER 2 Sustainable Marketing Process: A Value-Based Approach

Dobromir Kirilov Stoyanov

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DOI: 10.1007/978-3-032-16498-8

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