A Concise Guide to Market Research

Marko Sarstedt () and Erik Mooi
Additional contact information
Marko Sarstedt: Otto-von-Guericke-Universität Chair of Marketing
Erik Mooi: University of Melbourne

in Springer Texts in Business and Economics from Springer

Date: 2014
Edition: 2nd ed. 2014
ISBN: 978-3-642-53965-7
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Citations: View citations in EconPapers (80)

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Chapters in this book:

Ch 1 Introduction to Market Research

Marko Sarstedt and Erik Mooi

Ch 2 The Market Research Process

Marko Sarstedt and Erik Mooi

Ch 3 Data

Marko Sarstedt and Erik Mooi

Ch 4 Getting Data

Marko Sarstedt and Erik Mooi

Ch 5 Descriptive Statistics

Marko Sarstedt and Erik Mooi

Ch 6 Hypothesis Testing & ANOVA

Marko Sarstedt and Erik Mooi

Ch 7 Regression Analysis

Marko Sarstedt and Erik Mooi

Ch 8 Factor Analysis

Marko Sarstedt and Erik Mooi

Ch 9 Cluster Analysis

Marko Sarstedt and Erik Mooi

Ch 10 Communicating the Results

Marko Sarstedt and Erik Mooi

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DOI: 10.1007/978-3-642-53965-7

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