Customer Relationship Management

V. Kumar () and Werner Reinartz
Additional contact information
V. Kumar: Georgia State University

in Springer Texts in Business and Economics from Springer

Date: 2018
Edition: 3rd ed. 2018
ISBN: 978-3-662-55381-7
References: Add references at CitEc
Citations: View citations in EconPapers (19)

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Chapters in this book:

Ch 1 Strategic CRM Today

V. Kumar and Werner Reinartz

Ch 2 Concepts of Customer Value

V. Kumar and Werner Reinartz

Ch 3 Strategic CRM

V. Kumar and Werner Reinartz

Ch 4 Implementing the CRM Strategy

V. Kumar and Werner Reinartz

Ch 5 Customer Analytics Part I

V. Kumar and Werner Reinartz

Ch 6 Customer Analytics Part II

V. Kumar and Werner Reinartz

Ch 7 Data Mining

V. Kumar and Werner Reinartz

Ch 8 Using Databases

V. Kumar and Werner Reinartz

Ch 9 Software Tools and Dashboards

V. Kumar and Werner Reinartz

Ch 10 Loyalty Programs: Design and Effectiveness

V. Kumar and Werner Reinartz

Ch 11 Campaign Management

V. Kumar and Werner Reinartz

Ch 12 Impact of CRM on Marketing Channels

V. Kumar and Werner Reinartz

Ch 13 CRM Issues in the Business-To-Business Context

V. Kumar and Werner Reinartz

Ch 14 Customer Privacy Concerns and Privacy Protective Responses

V. Kumar and Werner Reinartz

Ch 15 CRM in Social Media

V. Kumar and Werner Reinartz

Ch 16 Applications of CRM in B2B and B2C Scenarios Part I

V. Kumar and Werner Reinartz

Ch 17 Applications of CRM in B2B and B2C Scenarios Part II

V. Kumar and Werner Reinartz

Ch 18 Future of CRM

V. Kumar and Werner Reinartz

Related works:
Book: Customer Relationship Management (2012)
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DOI: 10.1007/978-3-662-55381-7

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