Market Research

Erik Mooi (), Marko Sarstedt () and Irma Mooi-Reci ()
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Erik Mooi: University of Melbourne
Marko Sarstedt: Otto-von-Guericke-University
Irma Mooi-Reci: University of Melbourne

in Springer Texts in Business and Economics from Springer

Date: 2018
ISBN: 978-981-10-5218-7
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Chapters in this book:

Ch 1 Introduction to Market Research

Erik Mooi, Marko Sarstedt and Irma Mooi-Reci

Ch 2 The Market Research Process

Erik Mooi, Marko Sarstedt and Irma Mooi-Reci

Ch 3 Data

Erik Mooi, Marko Sarstedt and Irma Mooi-Reci

Ch 4 Getting Data

Erik Mooi, Marko Sarstedt and Irma Mooi-Reci

Ch 5 Descriptive Statistics

Erik Mooi, Marko Sarstedt and Irma Mooi-Reci

Ch 6 Hypothesis Testing & ANOVA

Erik Mooi, Marko Sarstedt and Irma Mooi-Reci

Ch 7 Regression Analysis

Erik Mooi, Marko Sarstedt and Irma Mooi-Reci

Ch 8 Principal Component and Factor Analysis

Erik Mooi, Marko Sarstedt and Irma Mooi-Reci

Ch 9 Cluster Analysis

Erik Mooi, Marko Sarstedt and Irma Mooi-Reci

Ch 10 Communicating the Results

Erik Mooi, Marko Sarstedt and Irma Mooi-Reci

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DOI: 10.1007/978-981-10-5218-7

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