Price Discrimination and Other Marketing Strategies

Victor J. Tremblay and Carol Horton Tremblay
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Victor J. Tremblay: Oregon State University
Carol Horton Tremblay: Oregon State University

Chapter Chapter 14 in New Perspectives on Industrial Organization, 2012, pp 379-421 from Springer

Abstract: Abstract A perfectly competitive firm has no need for marketing. Price and firm demand are exogenously determined, making price competition impossible. Expensive advertising campaigns are unprofitable because advertising can have no effect on firm demand. The only thing the firm must decide is how much output to produce and bring to market.

Keywords: Consumer Surplus; Price Discrimination; Marginal Revenue; Total Surplus; Firm Profit (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1007/978-1-4614-3241-8_14

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