Drivers of Online-Selling Diffusion: A Look at Organizational and Environmental Factors Through Time

Sanjay Mohapatra ()
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Sanjay Mohapatra: Xavier Institute of Management

Chapter Chapter 11 in E-Commerce Strategy, 2013, pp 243-254 from Springer

Abstract: Abstract Since the Internet began to be used in the business arena, it has been of interest to identify the factors driving online-selling diffusion, and to understand how these factors affect online-selling development or the extent of its use. Currently, the study of the online-selling phenomenon is relevant, since it is continuously evolving and even now generalizable evidence is lacking.

Keywords: Online-selling; Diffusion; B2C; Environmental drivers; Organizational drivers; Internet (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-1-4614-4142-7_11

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DOI: 10.1007/978-1-4614-4142-7_11

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