E-commerce and Online Auctions

Sanjay Mohapatra ()
Additional contact information
Sanjay Mohapatra: Xavier Institute of Management

Chapter Chapter 6 in E-Commerce Strategy, 2013, pp 127-154 from Springer

Abstract: Abstract Online auctions, buying and selling articles through social network sites, business-to-business exchanges, and other forms of electronic trading are slowly becoming the marketing options for new age firms. As the penetration of Internet is making inroads to every household as well as business house, online marketing becomes inevitable for millions of businesses worldwide. As the trend continues, more and more buyers have started using them. Coal India, for example, will buy about $55 billion worth of goods and services in 2008. The company plans to make almost one-third of these purchases through online marketplaces. The trend is catching up as firms from different domains have started online marketing and in future a significant percentage of their day-to-day customer interactions will occur through online marketplaces over the next 2–3 years.

Keywords: Online Auction; Knowledge Management System; Twin City; Reverse Auction; Online Market (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-1-4614-4142-7_6

Ordering information: This item can be ordered from
http://www.springer.com/9781461441427

DOI: 10.1007/978-1-4614-4142-7_6

Access Statistics for this chapter

More chapters in Springer Texts in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().