Operation Red Nose: Providing a Safe Holiday Ride and Raising Money for Charity Through Social Marketing

Katherine C. Lafreniere () and Katharine Howie ()
Additional contact information
Katherine C. Lafreniere: University of Alberta
Katharine Howie: University of Lethbridge

Chapter Chapter 10 in Social Marketing in Action, 2019, pp 163-174 from Springer

Abstract: Abstract Impaired driving poses a significant threat to public safety. Yet, safe alternatives to impaired driving, such as a chauffeur service, are often less convenient and more expensive, making them particularly less appealing options. How can charities under considerable budgetary restraint increase the appeal of hiring a chauffeur? This case study highlights how the University of Lethbridge Pronghorn Athletics Department implemented an Operation Red Nose campaign in order to reduce impaired driving and raise funds for their athletics program.

Keywords: Social marketing; Impaired driving; Alcohol; Road safety; Volunteer (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-030-13020-6_10

Ordering information: This item can be ordered from
http://www.springer.com/9783030130206

DOI: 10.1007/978-3-030-13020-6_10

Access Statistics for this chapter

More chapters in Springer Texts in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().