Use of Social Marketing to Improve Science Teaching in Maharashtra, India: 2014–18

Sameer Deshpande ()
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Sameer Deshpande: Griffith University

Chapter Chapter 28 in Social Marketing in Action, 2019, pp 433-446 from Springer

Abstract: Abstract This case study narrates a story of an India-based educator, Mr. Hemant Lagvankar, whose team trained teachers of grades nine and ten in the public schools of the western state of Maharashtra to improve their science teaching skills and improve the learning levels of students. The social marketing planning process proposed by Lee and Kotler (2015) was employed to elaborate on the steps taken by Mr. Lagvankar’s team to design and implement the behavior change initiative. Science teachers were trained in the constructivist education approach (Gruender, 1996) through workshops. The emphasis of the training workshops was to teach how to prepare and use science kits as an aid to better deliver the science curriculum.

Keywords: India; Secondary school education; Science teaching; Product management; Effective marketing strategy; Constructivist education (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-030-13020-6_28

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DOI: 10.1007/978-3-030-13020-6_28

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