Introduction

Bernd W. Wirtz
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Bernd W. Wirtz: German University of Administrative Sciences

Chapter 1 in Business Model Management, 2020, pp 3-5 from Springer

Abstract: Abstract In recent years, the development and design of business models have received increased attention (Wirtz 2000; Chesbrough 2010), especially in the economic press. Here, business models are often linked to competitive advantages. Occasionally, the success of corporate activities is largely attributed to the management of business models.

Date: 2020
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DOI: 10.1007/978-3-030-48017-2_1

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