Types of Business Model Management

Bernd W. Wirtz
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Bernd W. Wirtz: German University of Administrative Sciences

Chapter 11 in Business Model Management, 2020, pp 183-188 from Springer

Abstract: Abstract The management of business models has a considerable effect on the general development of a company. Therefore, decision-making is of great importance in the management process. In this context, different types of management may be differentiated. An important typology was presented by (Mintzberg 1973) who divided the types of management into entrepreneurial mode, adaptive mode, and planning mode. This division has later been transferred to the context of business models (Afuah 2004).

Date: 2020
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DOI: 10.1007/978-3-030-48017-2_11

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