Controlling Business Models

Bernd W. Wirtz
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Bernd W. Wirtz: German University of Administrative Sciences

Chapter 16 in Business Model Management, 2020, pp 239-246 from Springer

Abstract: Abstract The superordinate goal of a business model—the creation and protection of competitive advantage—may serve as a starting point for the conception of business model controlling. For this reason, the essential task of business model controlling is to ensure the superordinate goal by using planning and controlling tools.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-030-48017-2_16

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DOI: 10.1007/978-3-030-48017-2_16

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