Introduction

Bernd W. Wirtz
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Bernd W. Wirtz: German University of Administrative Sciences

Chapter 17 in Business Model Management, 2020, pp 249-250 from Springer

Abstract: Abstract A business model helps to sustain a company’s competitive advantage. Therefore, a business model is first and foremost understood as a practice-oriented concept that describes and manages all relevant corporate activities. After establishing a basic understanding of business models and business model management, this chapter deals with applying business models within the scope of business activities. For this reason, one business model in each of the following fields is discussed: E-business, financial services, the automobile industry, and media.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-030-48017-2_17

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DOI: 10.1007/978-3-030-48017-2_17

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