The Business Model Concept

Bernd W. Wirtz
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Bernd W. Wirtz: German University of Administrative Sciences

Chapter 2 in Business Model Management, 2020, pp 7-17 from Springer

Abstract: Abstract The term “business model” has a long tradition in management theory, although the modern business model concept took a long time to develop. Hence, before analyzing business models as a management concept, we need to investigate the origin of the term business model because in early academic publications a wide variety of interpretations can be found.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-030-48017-2_2

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DOI: 10.1007/978-3-030-48017-2_2

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