Structure of the Value Creation in Business Models

Bernd W. Wirtz
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Bernd W. Wirtz: German University of Administrative Sciences

Chapter 6 in Business Model Management, 2020, pp 67-93 from Springer

Abstract: Abstract A central component of business models is their value creation logic. This describes how value is generated by certain processes within a company (Amit and Zott 2001). Against this background, relevant structures and relationships between different approaches of value creation logic will now be described. The architecture of the company as a network for value creation and value relationships, denoted here as the value constellation, will be emphasized (Gordijin et al. 2005). The value creation model of the value constellation explains the generation of value, describing it as a parallel and bidirectional network process.

Date: 2020
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DOI: 10.1007/978-3-030-48017-2_6

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