Production Strategy

Dmitry Ivanov, Alexander Tsipoulanidis and Jörn Schönberger
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Dmitry Ivanov: Berlin School of Economics and Law
Alexander Tsipoulanidis: Berlin School of Economics and Law
Jörn Schönberger: Technical University of Dresden

Chapter 6 in Global Supply Chain and Operations Management, 2021, pp 149-169 from Springer

Abstract: Abstract In this chapter, production strategies are discussed. It begins with an introductory case study considering production strategies at global electronics companies. Push and pull views of the supply chain are discussed. Next, the concepts of mass customization and modularization as well as the order penetration point and postponement approaches are introduced. Subsequently, basic production strategies in the supply chain are depicted. Finally, a method for analysis of the order penetration point in the supply chain is presented. The concepts are illustrated with numerous examples, such as production strategies in furniture, automotive, and aerospace industries. In addition, the principles of the production re-purposing strategy are explained. Additional case studies, Excel templates, tasks, and video streams as part of an E-supplement enrich this chapter.

Keywords: Production strategies; Order penetration point (OPP); Postponement; Push; Pull; Re-purposing (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-030-72331-6_6

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DOI: 10.1007/978-3-030-72331-6_6

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