Case Study 5: Pollo Campero—More Than Chicken in Overhead Bins

Veland Ramadani, Erick P. C. Chang, Ramo Palalić and Esra Memili
Additional contact information
Veland Ramadani: South East European University
Erick P. C. Chang: Arkansas State University
Ramo Palalić: Sultan Qaboos University
Esra Memili: University of North Carolina at Greensboro

Chapter 14 in Entrepreneurial Family Businesses, 2024, pp 249-260 from Springer

Abstract: Abstract This case covers how Pollo Campero, a Guatemalan fried chicken restaurant chain, has evolved to become one of the franchises to follow in the US market. The Gutierrez family converted this family-style restaurant into a cultural phenomenon in a Central American region dominated by the larger US-based fast-food franchises. The case covers the expansion in the USA, the global struggles, and how the family needed to recapture its domestic market. Finally, the case analyzes how the US chicken-based restaurant industry has become more diverse and competitive.

Keywords: Fried chicken; International expansion; Multi-domestic approach; Nostalgia economy (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-031-59261-4_14

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DOI: 10.1007/978-3-031-59261-4_14

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