Case Study 6: Marfrig and the Revolution Burger

Veland Ramadani, Erick P. C. Chang, Ramo Palalić and Esra Memili
Additional contact information
Veland Ramadani: South East European University
Erick P. C. Chang: Arkansas State University
Ramo Palalić: Sultan Qaboos University
Esra Memili: University of North Carolina at Greensboro

Chapter 15 in Entrepreneurial Family Businesses, 2024, pp 261-263 from Springer

Abstract: Abstract This is a briefcase that highlights the innovative capabilities of Marfrig to enter into the plant-based patties with the Revolution Burger. Marfrig, a Brazilian family-owned business, is the second largest beef producer in the world with 33 production units in the Americas that reach close to 100 countries. The Revolution Burger is the output of a research collaboration between Marfrig and Archer Daniel Midland to compete in restaurants and supermarkets against similar offerings from startups such as Impossible and Beyond Meat.

Keywords: Plant-based products; Flexitarians; Innovation (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-031-59261-4_15

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DOI: 10.1007/978-3-031-59261-4_15

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