Communicating with Customers

Robert S. Fleming and Michelle Kowalsky
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Robert S. Fleming: Rowan University
Michelle Kowalsky: Delaware County Community College

Chapter 42 in Realizing Organizational Effectiveness, 2024, pp 141-142 from Springer

Abstract: Abstract An essential component of any successful customer management program is ensuring effective and efficient communication and information dissemination with current and potential customers. While the distinctive attributes or features of an organization’s market offerings through its products and/or services are always important in attracting and retaining customers, the personnel associated attributes discussed earlier are similarly important and in some cases can actually be more important from the perceptive and thus perceptions of certain customers or customer groups.

Date: 2024
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DOI: 10.1007/978-3-031-80516-5_42

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