Examples from Different Industries, Services, and Continents

Dmitry Ivanov (), Alexander Tsipoulanidis () and Jörn Schönberger ()
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Dmitry Ivanov: Berlin School of Economics and Law
Alexander Tsipoulanidis: Berlin School of Economics and Law
Jörn Schönberger: Technical University of Dresden

Chapter 2 in Global Supply Chain and Operations Management, 2025, pp 25-55 from Springer

Abstract: Abstract Since its establishment, Nike has become a global enterprise providing trainers and sports garments to customers worldwide. A sourcing strategy is essential for Nike since the company’s production and logistics strategy is based on outsourcing (see Fig. 2.1).

Date: 2025
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DOI: 10.1007/978-3-031-95859-5_2

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