Innovating Business Model in and for AI

Theo Tzanidis () and Alan Murray
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Theo Tzanidis: University of the West of Scotland
Alan Murray: University of the West of Scotland

Chapter 6 in Strategic Pivot of Artificial Intelligence, 2026, pp 91-110 from Springer

Abstract: Abstract The chapter “AI and the Reimagination of Business Models: Transforming Growth from Startup to Large Enterprise” deals with how artificial intelligence (AI) can revolutionize business development at all stages of the business. It covers how AI reimagines essential elements of the business model like value proposition, customer experience, and efficiency, to enable hyper-personalization, optimized operations, and new revenue models. Looking at the adoption path, this chapter brings to light the adoption of AI in startups for agility, in SMEs for scale, and in large enterprises for complexity. It contains practical examples (like Netflix’s recommendations, Dyson’s smart appliances, HSBC’s fraud-prevention systems) to illustrate AI’s practical potential. It also tackles organizational inertia, ethical issues, and regulation, challenging businesses to act strategically and responsibly. With AI integrating with blockchain and IoT technologies, the future holds more possibilities for companies to disrupt, innovate, and succeed than ever before.

Keywords: Innovating business model; AI-based business models; Case studies; Startups; Hyper-personalization (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-032-03981-1_6

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DOI: 10.1007/978-3-032-03981-1_6

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