Launching a Successful Online Business and EC Projects

Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang and Deborrah C. Turban
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Efraim Turban: University of Hawaii
David King: JDA Software
Jae Kyu Lee: Korea Advanced Institute of Science and Technology (KAIST)
Ting-Peng Liang: National Chengchi University
Deborrah C. Turban: Turban Company Inc.

Chapter 16 in Electronic Commerce, 2015, pp 731-765 from Springer

Abstract: Abstract There are many e-commerce startup success stories such as Facebook (the closing case) and Alibaba (Case 16.2), among others. However, failure can constitute a large part of entrepreneurship. According to di Stefano (2010), over 70 % of online businesses fail within 10 years. I Am Hungry is not a success story and the company is not in operation any longer. Nevertheless, there are lessons to be learned from the creative Web 2.0 project.

Keywords: Small Business; Venture Capital; Initial Public Offering; Customer Relationship Management; Business Case (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1007/978-3-319-10091-3_16

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