Social Commerce: Foundations, Social Marketing, and Advertising

Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang and Deborrah C. Turban
Additional contact information
Efraim Turban: University of Hawaii
David King: JDA Software
Jae Kyu Lee: Korea Advanced Institute of Science and Technology (KAIST)
Ting-Peng Liang: National Chengchi University
Deborrah C. Turban: Turban Company Inc.

Chapter 7 in Electronic Commerce, 2015, pp 309-364 from Springer

Abstract: Abstract Sony, the giant consumer electronics producer, has been struggling during the last few years.

Keywords: Social Medium; Business Model; Customer Service; Customer Relationship Management; Social Business (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1007/978-3-319-10091-3_7

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