Production Strategy

Dmitry Ivanov, Alexander Tsipoulanidis and Jörn Schönberger
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Dmitry Ivanov: Berlin School of Economics and Law
Alexander Tsipoulanidis: Berlin School of Economics and Law
Jörn Schönberger: Technical University of Dresden

Chapter 6 in Global Supply Chain and Operations Management, 2017, pp 121-140 from Springer

Abstract: Abstract In this chapter, production strategies are discussed. It starts with an introductory case-study considering production strategies at global electronics companies. At the beginning, push and pull views of the supply chain are discussed. Next, the concepts of mass customization and modularization as well as the order penetration point and postponement approaches are introduced. Subsequently, basic production strategies in the supply chain are depicted. Finally, a method for the analysis of the order penetration point location in the supply chain is presented. The concepts are assessed within numerous examples such as production strategies in furniture, automotive, and aerospace industries. Additional case studies, Excel templates, tasks and video streams as part of an E-supplement enrich this chapter.

Keywords: Production Strategy; Mass Customization; Customer Order; Safety Stock; Postponement Strategy (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-319-24217-0_6

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DOI: 10.1007/978-3-319-24217-0_6

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