Entrepreneurial Business Planning

Robert D. Hisrich and Veland Ramadani
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Robert D. Hisrich: College of Business Administration Kent State University
Veland Ramadani: South-East European University

Chapter 2 in Effective Entrepreneurial Management, 2017, pp 17-32 from Springer

Abstract: Abstract A key aspect of developing a strategy at each level (the enterprise level, the corporate level, the business level, the functional level, and the sub-functional level) is establishing goals and objectives. Goals need to be challenging and yet obtainable with effort. They need to be measurable so that the results can be evaluated and performance appraised. In order to accomplish the goals established and implement the strategy, a business plan is often created as it is an effective tool for providing the direction to the entrepreneur.

Keywords: Business plan; Executive summary; Description of industry; Marketing plan; Technology plan; Financial plan; Operational plan; Organizational plan (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-319-50467-4_2

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DOI: 10.1007/978-3-319-50467-4_2

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