Creativity, Innovation and Entrepreneurial Manager

Robert D. Hisrich and Veland Ramadani
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Robert D. Hisrich: College of Business Administration Kent State University
Veland Ramadani: South-East European University

Chapter 3 in Effective Entrepreneurial Management, 2017, pp 33-53 from Springer

Abstract: Abstract This chapter examines ways organizations can prosper through creativity and innovation. Creativity and innovation are discussed by providing an understanding of the aspects of creativity and its contribution to innovation. The creative process is discussed along with some creative problem solving techniques. This chapter concludes with a discussion on the link between creativity and innovation and a discussion of various aspects and forms of innovation.

Keywords: Innovation; Creativity; Design thinking; Opportunity analysis plan; Generating ideas; Brainstorming; Checklist method; Collective notebook method; Market disruption; Business models (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-319-50467-4_3

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DOI: 10.1007/978-3-319-50467-4_3

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