Decisions and Consumer Behavior

Martin Kolmar ()
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Martin Kolmar: University of St. Gallen

Chapter 7 in Principles of Microeconomics, 2017, pp 145-182 from Springer

Abstract: Abstract This chapter covers … the concepts of preferences and utility functions and how these are related. how the assumption that individuals maximize preferences can be used to determine the individual demand functions on a competitive market. the strengths and weaknesses of this approach as a foundation of choice and decision-making in general and the structure of demand functions specifically.

Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-319-57589-6_7

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DOI: 10.1007/978-3-319-57589-6_7

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