EC Strategy, Globalization, SMEs, and Implementation

Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang and Deborrah C. Turban
Additional contact information
Efraim Turban: University of Hawaii
Jon Outland: Herzing University
David King: JDA Software
Jae Kyu Lee: Yonsei University
Ting-Peng Liang: National Sun Yat-sen University
Deborrah C. Turban: Turban Company Inc.

Chapter 14 in Electronic Commerce 2018, 2018, pp 537-572 from Springer

Abstract: Abstract Upon completion of this chapter, you will be able to: 1. Describe the EC strategy phases. 2. Describe the need for justifying EC investments. 3. Evaluate the issues involved in global EC. 4. Describe the reasons for success and failure of EC. 5. Describe how small- and medium-sized businesses can use EC. 6. Describe the major components of EC implementation. 7. Discuss the steps in developing an EC system. 8. Describe the major EC development strategies.

Keywords: Social Media Projects; Telstra; Qualitative Metrics; Alibaba Group (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-319-58715-8_14

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DOI: 10.1007/978-3-319-58715-8_14

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