Social Commerce: Foundations, Social Marketing, and Advertising

Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang and Deborrah C. Turban
Additional contact information
Efraim Turban: University of Hawaii
Jon Outland: Herzing University
David King: JDA Software
Jae Kyu Lee: Yonsei University
Ting-Peng Liang: National Sun Yat-sen University
Deborrah C. Turban: Turban Company Inc.

Chapter 8 in Electronic Commerce 2018, 2018, pp 285-324 from Springer

Abstract: Abstract Upon completion of this chapter, you will be able to: 1. Define social commerce and describe its roots and evolution. 2. Describe the scope, drivers, and content of the social commerce field. 3. Summarize the benefits and limitations of social commerce. 4. Describe the major models of social shopping. 5. Explain how advertising and promotions are conducted in social networking environments. 6. Describe how social networking can facilitate customer service, customer support, and CRM.

Date: 2018
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DOI: 10.1007/978-3-319-58715-8_8

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