International Environment and Strategy

Kamal Fatehi and Jeongho Choi
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Kamal Fatehi: Kennesaw State University
Jeongho Choi: St. John Fisher College

Chapter 6 in International Business Management, 2019, pp 193-216 from Springer

Abstract: Abstract International strategic planning as a response to environmental changes and challenges, in pursuit of organizational goals, is the subject of this chapter. In general, domestic and international strategic processes are very similar, differing only in specifics. The differences are due to forces governing the international business environment. These forces include the host government, political, and legal issues; currency exchange rates; competition from local business, government-supported firms, and other multinational companies (MNCs); and cultural variations among nations. Cultural differences result in variations in the strategic planning process among MNCs. For example, similar to the American and European firms, Japanese MNCs prepare strategies to respond to changing environmental forces. They have, however, a different concept of strategy.

Keywords: Host Government; Multinational Companies (MNCs); International Strategic Planning; International Business Environment; Global Integration Strategy (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-319-96622-9_6

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DOI: 10.1007/978-3-319-96622-9_6

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