Software Tools and Dashboards

V. Kumar () and Werner Reinartz
Additional contact information
V. Kumar: Georgia State University

Chapter 9 in Customer Relationship Management, 2012, pp 177-182 from Springer

Abstract: Abstract Although CRM has the potential to provide firms the ability to optimize their marketing budgets and increase revenues, a sub-par implementation stage can cost the firm millions of dollars, cause operational inefficiencies, or even drive away customers. In order to avoid these adverse results, firms should recognize and understand the various CRM implementation strategies that are best fitted to their needs. This chapter shows three strategies associated with CRM implementations as being: (1) developing in-house software, (2) purchasing licensed software from a third party vendor, and (3) outsourcing to a managed service provider. As well as identifying them, the chapter investigates the various degrees and methods of customization that exist within each strategy while weighing the costs and benefits of each one. Finally, the chapter describes the implementation of these strategies as two options: (a) Stage wise implementation, and (b) Enterprise-wise implementation, each of which has its own unique advantages and disadvantages. By showing the distinct CRM strategies and the possible methods of implementation, the chapter shows that with careful consideration, a successful implementation of a CRM system can be achieved.

Keywords: Increase Revenue; Expensive Option; Upfront Cost; Marketing Budget; Manage Service Provider (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
Chapter: Software Tools and Dashboards (2018)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-642-20110-3_9

Ordering information: This item can be ordered from
http://www.springer.com/9783642201103

DOI: 10.1007/978-3-642-20110-3_9

Access Statistics for this chapter

More chapters in Springer Texts in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().