Basic Concepts of Global Operations Strategy

Yeming Gong
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Yeming Gong: EMLYON Business School

Chapter 1 in Global Operations Strategy, 2013, pp 3-42 from Springer

Abstract: Abstract Chapter 1 mainly addresses the question “what is global operation strategy?” This chapter starts by introducing the evolving process of global operations strategy. We define key concepts in global operations strategy and discuss the difference between international operations management and global operations strategy. Then we present principles and discuss basic decisions in global operations strategy. Finally, this chapter presents a content framework of global operations strategy and a book structure of “triple triangles”. We explain concepts, principles and decisions of global operations strategy with case examples including Global Operations of IKEA, HSBC, INSEAD, Global Manufacturing of Volkswagen, and a case Public Storage/Shurgard.

Keywords: Global Strategy; Service Package; Operation Strategy; Service Concept; Revenue Management (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-642-36708-3_1

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DOI: 10.1007/978-3-642-36708-3_1

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